Below is what we will be working on week by week. You will follow along with the text in your workbook and be expected to complete the assignments at the end of each chapter in the book.

Week 1: Find the Problem You Can Solve and Solve It

  • The Hard Sell
  • Urgency Leads to Sales
  • Trust and Truth = Clients for Life
  • Building Lasting Relationships
  • Transformation

Week 2: Getting to the People Who Get You

  • Fearing the Ask
  • You’re Not for Everyone
  • Different Ways to Make Sales:
  • Finding Our Tribe
  • Permission Marketing
  • Direct Marketing

Week 3: What About the Price?

  • The five things that affect your ability to properly price your services

Week 4: Time suck – The Vampire Client

  • Scope Creep
  • How to set expectations

Week 5: Starting Where You Are

  • Clarity and Authenticity
  • What is a Mission Statement
  • The Lesson of Sunk Cost
  • What are the Makings of a Good Coach?

Week 6: Becoming the Authority

  • Positioning Yourself
  • Writing
  • Speaking